The small wings beside the knob provide an instant feature for orientation and comfortable ergonomic grip. The base portion of the enclosure offers you a couple of options: You can either emboss-and-cut at the same time (something like a cookie cutter), or by simply snapping on a foot, it converts to "emboss only" mode. These base parts are available in a variety of sizes, shapes, and cutting edge treatments that attach with a quick release bayonet mount.

To discover the real beauty of this product you must look under the base. Under the base you will find the heart of the product, the "socket set" style snap-in stamping die. There are three options for the stamping die; 1) Standard Messages and Images (i.e. "Happy Birthday"), 2) Snap-in Letters, which allows you to assemble your own custom message, or 3) Custom Logos / Messages / Images. Using this third option you can have your company logo or marketing slogan custom generated for embossing on your restaurant's foods.

All the parts are made from extremely durable, FDA approved polymers and metals. Disassembly is a snap for cleaning and the parts can withstand the heat of commercial dishwashers.