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Gourmet Impression creates pizza that advertises | - Friday October 25, 2002 |
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New York-based Gourmet Impression
has developed two new hand-held tools that allow restaurants, caterers,
and other food businesses to turn pizzas, calzones, and other food
items into edible experiences and advertisements.
The products were unveiled in early October at the Northeast Pizza Expo in Atlantic City.
Using modular devices called the "Roller" and the "Stamper", companies
can emboss their logo or advertising messages on food items. Initial
prototypes are designed for pizzas, calzones, bread sticks, cheeses,
melons, white bread, pita breads, brownies, pies, butter sticks as well
as baked potatoes.
The Stamper tool works like a rubber stamp. It is roughly 4" tall, with
modules of varying lengths and widths. By pressing, it easily and
quickly embosses a text message or an image into a food item.
Everything from personalized 'Happy Birthday' messages to
advertisements and company logos can be embossed within seconds.
A unique feature of the Stamper is that it can be adjusted for the
depth of the food being embossed; a deeper setting can be used for
bread dough, for example, while a shallower setting can be used for
cheese. The tool can cut out food at the same time it is embossing.
The Roller device features a wheel that is 6" in diameter and 3/4"
wide, with a fender for gripping. Rolling the tool across many foods,
including a pizza or around the crust imprints a customized message.
The embossment depth can be altered to fit the food depth.
Using the Roller, Gourmet Impression
envisions the creation of varying shaped crackers and breadsticks they
call "Pizzals" (pronounced Peet-sul). The "Pizzals" would carry
messages or advertisements and could be dipped in marinara, tomato
sauces, or salsas, by customers.
Gourmet Impression's
brand of food embossing products are simple to use and durable. Their
ergonomically modular design will make them popular with chefs. They
are easily taken apart for cleaning and can withstand the high heat of
commercial dishwashers.
The products are a great way for a company to add value to their food
product - they can reinforce a restaurant's brand or advertise
additional products and services in an attention grabbing way. In
addition, new movie releases can now pay to advertise on food products
(e.g. "Jurassic Park Pizza from Pizza House", etc.).
The company is interested in licensing these tools for use in fast food
chains, restaurants, catering operations, home usages, and children's
baking toys. Product design and development is by exo Design, an
award-winning firm located in Pleasanton, CA.
The company will be exhibiting at the International Restaurant and Food
Service Show of New York, (Booth 3628) January 19-21, 2003. For more
information and product images visit the website at
http://www.gourmetimpression.com
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